A testament to perseverance—trademarked.

Lippes Mathias is proud to have secured USPTO approval for the trademark “Never Give Up Day” on behalf of client Alain Horoit. Guided by #LippesMathias partner and intellectual property team member Matthew D. Asbell, the team navigated a complex, multi-jurisdictional process under the Madrid Protocol, overcoming substantial USPTO objections about distinctiveness and potential conflicts.