NEVER GIVE UP DAY – AUGUST 18

Never Give Up Day is a global celebration of resilience, inspiring individuals and communities to honor perseverance in all its forms. Like birthdays or awareness days, it marks a moment to recognize the power of persistence and the strength found in overcoming challenges.

Key Highlights:
A Day to Celebrate Resilience – Just as people commemorate milestones, Never Give Up Day recognizes the courage of those who push forward despite obstacles.
A Global Movement – Recognized by over 137 cities in the U.S. and Canada, with growing media attention across print, digital, and broadcast platforms.
A Platform for Awareness & Recognition – Encouraging public and private sectors, educational institutions, and individuals to champion perseverance through events, campaigns, and awards.
A Catalyst for Inspiration – Engaging brands, organizations, and professionals in storytelling that amplifies motivation and fosters deeper connections.
A Tribute to the Journey, Not Just the Destination – Acknowledging resilience in all forms, from personal struggles to groundbreaking achievements.

Founded in 2019 by Alain Horoit, also known as ‘Mr. Never Give Up,’ the movement embodies his words:
“The road to success looks like madness. If you succeed, people will call it ingenuity. If you fail, they will call you a madman. The frustration lies in the journey—because until you take off, no one knows which one you are.”

On August 18, the world unites to celebrate those who never give up. Will you be part of it?