Become an Ally

Great movements are built by people who believe in a shared purpose.

Never Give Up Day is no different.

Observed every year on August 18, it is the global celebration of perseverance—a day that inspires people to keep going and recognizes those who help others do the same.

Our Allies help bring that message to life.

They represent Never Give Up Day in their city, region, country, or sector by encouraging participation, organizing activities, creating Walks of Perseverance, and inspiring their communities.

Our Allies include educators, healthcare organizations, charities, sports clubs, businesses, community leaders, creators, influencers, volunteers, and individuals who believe perseverance deserves to be celebrated.

Together, we build something bigger than any one organization.

We build a movement.

Become an Ally

If you believe perseverance deserves greater recognition…

If you believe people need hope, encouragement, and positive stories…

If you want to inspire your community…

Then join us.

Help bring Never Give Up Day to your city, your region, or your country.

Because one person can inspire. Together, we can inspire the world.